Caroline Pitcher

Caroline Pitcher is the CEO of Film Victoria, the Victorian Government’s screen agency based Melbourne Australia. 

As CEO, Caroline leads a dedicated team to deliver diverse and innovative programs, services and activities to support and stimulate the feature film, television and games sectors of the Victorian screen industry. 

Caroline has over 13 years’ experience working in the film and television industry in general management, marketing and business development roles in both government and private sectors including with Omnilab Media as Marketing and Business Development Director, CEO at Ausfilm, and General Manager at Film Victoria’s Melbourne Film Office.

Most recently Caroline was the General Manager of Commercial and Marketing at Federation Square Pty Ltd. Prior to this she led Deluxe Australia’s post production businesses, DDP Studios and StageOne Sound as their General Manager.

From 2010 to 2016 she was a Board Member of Ausfilm International, the public/private partnership organisation that connects international filmmakers with the Australian screen industry, and served on the Film Victoria Board from 2013 to 2017.

Caroline also has extensive destination marketing experience which was developed over a ten-year period working within organisations such as Parks Victoria and the Royal Botanic Gardens Victoria.