Caroline Pitcher is the Chief Executive Officer of Film Victoria, the Victorian Government’s screen agency based in Melbourne, Australia.
Caroline leads a dedicated team to deliver innovative and impactful programs, services and activities to support and grow the Victorian screen industry.
Caroline has over 18 years’ experience working in the film and television industry in general management, marketing and business development roles in both government and private sectors including Marketing and Business Development Director at Omnilab Media, Chief Executive Officer of Ausfilm, and General Manager of Film Victoria’s Melbourne Film Office.
Most recently Caroline was the General Manager of Commercial and Marketing at Federation Square. Prior to this she led Deluxe Australia’s post production businesses, DDP Studios and StageOne Sound, as their General Manager.
Caroline is a Board member of Ausfilm and MediaRING, and served on the Board of Film Victoria from 2013 to 2017.
Caroline also has extensive destination marketing experience which was developed over a 10-year period working within organisations such as Parks Victoria and Royal Botanic Gardens Victoria.