Kirsten leads and manages the strategic direction and operations of the Marketing and Screen Production Attraction Division.
Kirsten lead’s Film Victoria’s work in promoting Melbourne and regional Victoria as a world-leading destination for screen production, VFX and post-production – capitalising on the state’s diverse locations, world-leading screen practitioners and outstanding facilities. Kirsten and her team also manage Film Victoria’s incentives program and provide on the ground production and locations support to both local and international productions.
Kirsten has more than 15 years’ experience spanning marketing, communications, corporate strategy and business development across various sectors, including the screen industries. In addition to a prior brand and marketing role at Film Victoria, Kirsten also previously held the position of General Manager, Melbourne Film Office, representing Victoria’s screen industry overseas and attracting international productions to the state.