New Head of Marketing and Screen Production Attraction at Film Victoria

Film Victoria is set to bolster its domestic and international marketing and production attraction focus, with the appointment of Kirsten Badcock in the screen agency’s newly-created role of Head of Marketing and Screen Production Attraction.

Badcock will lead Film Victoria’s work in marketing Melbourne and regional Victoria as a world-leading destination for screen production and post-production, VFX and games – promoting the state’s outstanding screen practitioners, facilities, services and businesses, as well as its stunning locations.

In addition to driving the strategic direction of Film Victoria’s marketing, communications and events, Badcock will also oversee the agency’s location production services and programs, including its incentives programs.

Badcock has more than 15 years’ experience spanning marketing, communications, corporate strategy and business development across the private, not for profit and government sectors, including the screen industries. In addition to a prior brand and marketing role at Film Victoria, Kirsten also previously held the position of General Manager at the Melbourne Film Office, representing Victoria’s screen industry overseas and attracting international productions to the state.

Film Victoria CEO Caroline Pitcher said: “Kirsten has a wealth of knowledge and expertise in promoting Victoria nationally and internationally from both a destination marketing and production attraction point of view, and is well connected within the screen industry at home and abroad.

“As Film Victoria increases its focus in new and established international markets, I have every confidence Kirsten will raise the profile of Victoria’s screen capabilities, facilities and locations on both a national and international level.”

On her appointment, Kirsten Badcock said: “Victoria is home to world-recognised screen performers, practitioners and creative professionals. When you add our diverse locations, fantastic facilities, including Docklands Studios Melbourne, and our programs and initiatives which position Victoria as a film-friendly state, we are a highly competitive screen production destination. I look forward to promoting these strengths to create new opportunities for our industry, and to see Victoria shine on big and small screens around the world.”