The Victorian Government is combining forces with YouTube to stimulate current and new online content creators in Victoria.

Jointly funded by Film Victoria, Creative Victoria and the Department of Economic Development, Jobs, Resources and Transport, Victoria’s Digital Creator Program will present 13 workshops across the state, catering to creators who want to maximise their success in the online arena.

The workshops will also target the next generation of YouTube storytellers in Victoria, creating a stronger culture of creative entrepreneurship in everyday Victorians.

While Victoria is home to some of the most successful and diverse YouTube creators, there was an identified need to elevate established creators and encourage a new generation of Victorian YouTube creators - with YouTube set to offer best practice advice on building a sustainable business on the platform, and access to successful creators who have built a brand on and off YouTube.

Video content agency Changer Studios will deliver the program over a 12 month period, relocating to Melbourne to set up a new office to lead the Victorian operations. 

The launch of Victoria’s Digital Creator Program coincides with VidCon Australia, with the internationally renowned three-day event that celebrates online video expected to attract over 7000 creators and fans to Melbourne.

YouTube is a key platform for emerging content creators and the initiative further progresses Victoria as an international hub for digital technology and to grow the creative industries.

The first workshop took place at La Trobe Flora Hill Campus in Bendigo on 7 September as part of the Digital Innovation Festival. Stay up to date with new workshop dates via our eNews bulletin and Changer Studios. 

Quotes attributable to Minister for Creative Industries Martin Foley

“Victoria’s Digital Creator Program will build on the Victorian government’s successful relationship with one of the fastest growing online platforms in YouTube , building Victoria’s capacity to generate more locally made online content.”

“The program is a significant addition to Film Victoria’s talent and skills development initiatives for Victoria’s vibrant screen community of entrepreneurs, innovators and changemakers.”

Quotes attributable to Minister for Innovation and the Digital Economy

“We're looking forward to working with Changer Studios and YouTube to ensure that Victoria’s video storytellers can get started, establish their channel and reach more viewers across the globe.”